SmartTUBE Introduction

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SmartTUBE is a complex solution that enables operators to deliver both OTT and IPTV services to subscribers. Its primary objective is to offer a range of subscriber-level services, including:

• Live TV, Catch-up, nPVR and other related services
• VoD content watching and purchase directly in the app
• High quality content playback on end-user devices of various types 
• Access services and watch content on multiple devices at the same time 
• Fast and convenient search for TV channels, programs and VoD content

The SmartTUBE comprises the SmartTUBE Service Delivery Platform (SDP) and SmartTUBE Applications tailored for different end-user devices such as STB, mobile, tablet, Smart TV, media players, and PC.

SmartTUBE SDP is the core component of the SmartTUBE, responsible for managing services, users, content, pricing, metadata, end-user device provisioning, and dynamic ad insertion. It provides seamless interaction with billing systems, payment gateways, and third-party information systems installed on the operator’s side. All features and capabilities of the SmartTUBE SDP can be managed through a single web-based SmartTUBE Admin Console. 

SmartTUBE architecture

The SmartTUBE SDP architecture integrates 5 functional modules:

• Subscriber Management: Enables operators to oversee service accounts, end-user devices, profiles, service bundling, tariff plans, and multiple tenant configurations. A comprehensive and time-tested API provides seamless integration and interaction with OSS/BSS systems and payment gateways. Learn more…
• Content Management: Offers comprehensive support for both TV-related services and xVoD services:
  • Enables operator to manage TV services, including control over channel streaming and encryption settings, channel bundling and regional availability, EPG import from external providers, support for nPVR and Catch-up service assurance subsystems, and other functionalities. Learn more…
  • SmartTUBE SDP supports all models of Video on Demand (VoD) content, enabling operators to manage the movie and series library from both local operator’s sources and external content providers. The SmartTUBE SDP empowers operators to oversee content metadata, regional accessibility, pricing policies, and other key features of the VoD service. Learn more…
• Marketing: Offers operators various tools and opportunities to promote content and services to subscribers, such as banners, custom content rails, automatic content recommendations, marketing notifications, and dynamic ad insertion management with an option to integrate with external ad management system. Learn more…
• Reporting & Analytics: Provides operator with current statistics on content consumption, subscriber demand for specific services, and customer base analytics, enabling timely business decisions. Learn more…
• System Management: Ensures the operation of the platform as a whole, allowing operators to manage system settings, automate system processes, control access for platform users, alert for failures, provision end-user devices, localize and customize the SmartTUBE Apps, and more…

SmartTUBE Apps are a range of user-friendly and highly customizable applications compliant with the most current streaming industry standards. Tailored for popular device platforms, these applications seamlessly integrate established user interaction patterns to offer a superior viewing and application experience. Users have access to a diverse content selection, including live TV, video-on-demand, catch-up TV, nPVR, and shared TV recordings, all enriched with advanced features of cutting-edge streaming applications. Learn more…

SmartTUBE Applications