SmartTUBE

SmartTUBE is a comprehensive solution that enables operators to deliver OTT and IPTV services to subscribers.
Its primary purpose is to provide subscriber-level services such as:

• Live TV, Catch-up, nPVR, and related time-shift features
• VoD content playback and purchase directly in the app
• High-quality streaming on multiple end-user device types
• Multi-device access under a single subscriber account
• Fast and convenient search for TV channels, programs, and VoD content

---

SmartTUBE Architecture

SmartTUBE consists of two main components:

• SmartTUBE Service Delivery Platform (SDP) — the backend core responsible for service delivery, content, user, and device management.
• SmartTUBE Apps — front-end applications designed for various end-user devices such as STB, mobile, tablet, Smart TV, media players, and PC.

---

SmartTUBE Service Delivery Platform (SDP)

SmartTUBE SDP is the core platform component responsible for managing services, subscribers, content, pricing, metadata, device provisioning, and dynamic ad insertion.
It integrates with billing systems, payment gateways, and other third-party systems on the operator’s side.
All platform features are accessible through the web-based SmartTUBE Admin Console.

Functional Modules

SmartTUBE SDP architecture includes five key functional modules:

• Subscriber Management — manages service accounts, devices, user profiles, service bundles, pricing plans, and multitenancy configurations.
  Includes a comprehensive API for integration with OSS/BSS systems and payment gateways.
  Learn more →

• Content Management — supports both TV-related and xVoD services.
  Enables operators to manage channels, streaming and encryption settings, EPG imports, nPVR and Catch-up functions, and VoD content libraries.
  Operators can manage metadata, regional restrictions, pricing policies, and content provider integrations.
  Learn more →

• Marketing — provides operators with tools to promote content and services through banners, content rails, recommendations, targeted notifications, and dynamic ad insertion integrated with external ad management systems.
  Learn more →

• Reporting & Analytics — delivers real-time and historical statistics on content consumption, subscriber activity, and service demand, enabling data-driven business decisions.
  Learn more →

• System Management — maintains overall platform operation, allowing operators to configure system settings, automate processes, manage platform user access, monitor alerts, provision devices, and customize SmartTUBE Apps.
  Learn more →

---

SmartTUBE Apps

SmartTUBE Apps are user-friendly, customizable client applications that comply with modern streaming standards. Available for major device platforms, the apps provide unified access to Live TV, VoD, Catch-up TV, nPVR, and shared recordings — all delivered with a consistent user experience across devices. Learn more →